Moreover, partnering with eco friendly influencers helps make sustainability more visible in mainstream media outlets like magazines or television shows by showing off eco-friendly products on these platformsmaking it easier for people to access information about living sustainably without having to search out specialized websites or publications themselves. Wind is the most prominent of Germany's renewable energy sources, with a share of 23.7%. KARLIE DONACA @imperfect.sustainability (22.5k), 59. She was drawn to sustainable building design and reuse and became interested in sustainable fashion until the concept of sustainability has infiltrated her entire life. This helps them to deal with alternative life concepts and their own personality development, he added. Although she grew up in a family that recycled and has respect for the planet, it wasnt until well into college that she seriously embarked on her sustainability journey. Marissa Burch is a digital creator and sustainable lifestyle blogger from Illinois with a keen interest in thrifting, slow fashion, and climate action. Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). Find out everything you need to know about Germanys top 10 influencers in 2022. take a look at Instagrams statistics, as, is one of the most popular social networks with over two billion monthly active users (MAUs) and 500 million daily active users (DAUs). ANITA VANDYKE @rocket_science (94.3K), 20. Her blog covers sustainable fashion, clean beauty, a low-impact lifestyle, and more. (Auth.) This picture-perfect medieval city is celebrating its 900th anniversary, but its innovative design makes it one of the world's most sustainable and liveable cities. In 2013, Wendy started her eco-blog, Moral Fibres, to cover all aspects of sustainable living from ethical fashion to eating seasonally, saving energy, and everything in between. They are trying to raise a voice for the ongoing problems of the society by sharing about issues such as sustainability, environment and pollution. With more than 3 decades of experience in the gender and environmental fields, Ulrikeis a researcher at GenderCC Women for Climate Justice, a network of organisations, experts and activists working for gender equality, womens rights and climate justice. Andrea Funk reports on fashion and beauty, travel and interior, DIY, hotels and cats. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. Ketan Joshi ( @KetanJ0) Ketan Joshi is a sustainability expert and science communicator focussed on clean tech and climate change. On Instagram, she launched #sustainabilitysciencesunday, a weekly series that provides simple sustainability science experiments that can be done at home. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. Sustainability influencers Instagram are also very popular because they offer valuable advice on how to make our world a more sustainable place. Table Of Contents Top Sustainability Influencers on Instagram 1. When she decided to shift her focus to sustainable travel, she had in mind to travel through cities and the world in a way that leaves a meaningful impact. Rethinknation currently has 11,000 subscribers on Youtube. Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. Since her early childhood, she has been taught to love nature and appreciate its beauty. Careers, Blog She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. She released her first book Simple Matters in January 2016, which sums up her belief that living simply and purposefully is more sustainable not only for the environment but for our happiness and well-being. This type of marketing with eco friendly influencers also allows them to target specific demographics and raise brand visibility in a natural, organic way. Would you like to know how Germanys energy market has changed in the past years and the role of renewables in its forecast? By highlighting the work of young people, @happyhippie inspires others to take action on sustainability issues. UK-based Stephanie Forrow is a digital marketer, and one of the best environmental influencers, with a passion for low waste and green living. Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle. This inspired her to start a blog in 2014 that she named Curiously Conscious, to document her experiences and progress toward sustainability. She began her journey to sustainability only a year ago and observed how most zero-waste advocates rarely talk about the realities of the movement. VALERIA HINOJOSA @waterthruskin (173K), 9. Laura, one of the most famous environmental sustainability influencers in 2022, is a Belgian ocean advocate living in Indonesia, who has always been in love with the ocean since she was young. As role models, Sinnfluencers try to motivate their followers to shape a better future. For Kira small actions can collectively make a big difference, as we all have the power to vote, invest, make lifestyle choices, become activists, and demand change to create the future we want. Rob Greenfield, also known as the Trash Man or the Dude Making a Difference, is one of the Top Sustainability Influencers who is on a mission to bring a sustainable living message to the world using unusual approaches from wearing the trash he produces and foraging for food to cycling penniless across the US on a bamboo bicycle. She is followed by one million people on Instagram (engagement rate, 6.88%) and 9.2 million on TikTok (engagement rate, x is an actress, singer, presenter and influencer, rolled into one. They can contribute to building a future for all of us that is more sustainable by utilizing their position to spread awareness and build strong and united communities. With her background in science education and expertise on zero waste and sustainable living education, she aims to bring a unique approach to environmental issues. So we took our readers with us on our journey, describing what we have learned in the process. Topics range from sustainable fashions and art events against microplastics to climate-friendly architecture. Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. When it comes to payouts, the amount that sustainability Instagram influencers make can vary significantly depending on their reach and engagement. As a sustainability influencer, her interests are social justice, ethical living, and climate change. Business model design needs to encounter increasing and highly dynamic challenges due to counter-caesural environmental changes. But eventually she no longer felt at ease with unethically produced garments. She discovered the zero-waste community on Instagram, which sparked her desire to change her wasteful habits, and started learning about the swaps that she incorporated into her life. Stefanis a university professor for Electrical Energy Technology - Sustainable Energy Concepts at the Paderborn University. Influencers ask for their importance to be recognized and to be called "talent" or "ambassadors". "If I, as a boy, watch 'Let's Play' (a series of videos in which someone plays a video game, editor's note), then that is seen as 'typically male' I can position myself as 'male' through it and find connection.". Pennsylvania-based Jessica Purcell, one of the best environmental influencers, is a Chemistry teacher turned stay-at-home mom that educates learners of all ages about climate change and sustainability science. Nowadays, influencers can significantly boost market values. How to reach out to sustainability influencers Instagram? TARA MCKENNA @zero.waste.collective (427K), 2. Many young people in Germany love imitating the lives of their online idols, mostly because they feel like they can be just as successful and attractive as influencers. Jubilee House, Craig Sams & Jo Fairley Sams was an organic pioneer, opening Britain's first natural food shop in 1969. Sustainability influencers Instagram also works with companies and brands that share similar environmental goals. These days, zur Lwen's videos show her meeting politicians, sharing tips on finances and explaining vegan nutrition. Misty Foster, one of the most famous environmental sustainability influencers in 2022, who is popularly known for her previous vlog, Misty the Travel Muse, has always been an avid traveler. He often partners with organizations like WWF to promote sustainability initiatives. It is also an economic and social imperative. Greta Thunberg @gretathunberg 2. Through her Instagram account, she encourages others to just focus on what they can do today and what they have already achieved. Influencers Michaelis the head of the leading magazine for solar industry, in markets, downstream- and upstream technology, installation knowledge and applications of photovoltaics: pv magazine. In 2020 Erin becameQueen Victoria Marketsfirst Sustainability Ambassador. 4. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. Stephanie Davies, one of the most famous environmental sustainability influencers in 2022, is a London-based digital marketer who has a fascination for creating out-of-the-box vegan recipes which she showcases on her site, the Vegan Recipe Blog. Xi shares recommendations for Chicago trips, Midwest hikes, travel, & sustainable living through her Instagram and TikTok accounts. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. She founded Mama Eco to provide a legitimate source of information about sustainability topics such as the proper way of recycling, avoiding excess packaging and waste, and finding eco-friendly alternatives. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. As a result of the growing awareness around global sustainability initiatives and green brands on social media, the number of sustainability Instagram influencers has seen an increasing rise. Angela Gutirrez 26 May, 21 With a share of 45% of power production in Germany in 2020, renewable energies have played a key role in the past few years. Each of these accounts has a large following and a significant impact on raising awareness about sustainability. Chelsea is the woman behind the Instagram account @lowwaste.plantbased, and the website with the same name, where she mainly writes about climate change, social justice, ethical fashion, sustainable lifestyle, and wellness. Geevie and Sophia now run a website for their homemade products. Monika has worked with some of the biggest names in sustainable fashion and food brands. For instance, by changing to a regional electricity supplier if possible. The more she learned, the more passionate she became about reducing plastic waste and the carbon footprint that she and her family created. Aside from her creating content for her blog and channel, she is also an Ecopreneur Podcast Host, Low Impact Movement (LIM) Contributor, and an active member of Ethical Writers and Creatives. andysparkles.de. Being an environmental postgrad, eco-blogger and one of the best environmental influencers, Nicole Wykes, wanted to have space where she can share the knowledge that she gained at the university as well as her sustainability journey, hoping to inspire people to live more holistically, so EcowithNico was born. Gillian, who used to be a shopping addict, began curating her wardrobe and found her style. With a belief that sustainable living should be hip, not hippie, Wendy is on a mission to bust myths about sustainability and to make it simple, attainable, and affordable for everyone. Her content often includes a recreation of delicious vegan dishes, tips for overcoming disordered eating habits as well as decluttering wardrobes. Robert also has a PhD in political science. Photo: Andreas Plata RNE This is where the important role of social media influencers comes into play. 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