Most recently, she worked on an awareness campaign for the 2020 U.S. Census to increase participation among minorities and hard-to-reach communities for both Cook County and the City of Chicago. Aside from acting Sofia also runs an eponymous lifestyle brand selling apparel including lingerie accessories beauty products home goods and more. Type Of Instagrammer: Photography. Altogether Latinos account for nearly 30 percent of Chicago's residents, with a total of over 1.8 million Latinos in Chicago and its suburbs. And, crucially, they're politicians. NATALIE LIM SUAREZ @natalieoffduty (846K), 30. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. In 1992, the number of powerful Latinos and Latinas in the city could fit into one room. As one of the top Latina Instagram influencers, she has over 8 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Overall Hispanic influencers in the United States have become beacons within their communities inspiring people through their actions, and showing them what can be achieved when hard work meets ambition. Each year, Hispanic Heritage Month is celebrated in the United States, beginning on September 15 and ending on October 15. As such collaborations continue to become more popular in 2019 alone there was a 40% increase in sponsored partnerships between US-based top Latino influencers companies are becoming increasingly aware of the potential advantages of tapping into Hispanic talent when it comes to marketing efforts. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. magazine. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. Why are Latina Instagram influencers important? A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. Her TikTok, which has amassed over 3.6 million followers and garnered 156.5 million likes, is filled with funny reels about her life as a teacher. This Dominican Republic native started her fitness journey as an act of self-love after she struggled with depression. Mexican-American fashion and lifestyle influencer, Paola Alberdi, one of the top Latin influencers, is the woman behind the highly successful fashion platform Blank Itinerary where she shares her outfit inspirations, travels, home dcor ideas, and more. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. Although she decided to quit her main channel recently, she continues to update her followers with freshly made content through her Instagram and her new YouTube channel, Sweet Soul, where she talks more about self-love and motivational journey. #4 Doug The Pug Credit: instagram.com/itsdougthepug Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. Followers: 51,000. Entity: Healthcare Alternative Systems, Inc. FIDEL MARQUEZ, JR., Senior Vice President, Legislative and External Affairs, Chief Governmental and Community Relations Officer, SUSANA A. MENDOZA, Comptroller of Illinois, Entity: Hispanic American Construction Industry Association (HACIA). We work with over 100,000 influencers who help brands build awareness, create content, and drive sales. She has a highly engaging Instagram feed filled with skincare and OOTD tips that her followers can get inspiration from. Vicky, one of the top Latin influencers, has partnered with various brands, including Maybelline, Dior, Tresluce Beauty, IT Cosmetics, and more. This Venezuelan stunner launched Oh Lola!, a fashion, beauty, and lifestyle blog dedicated to providing the latest fashion and beauty trends, local events, and personal style. To date, Dish Roulettes DRK Campaign has invested $40,000 across 40 Chicago restaurants and food vendors. As an advocate for female empowerment and one of the most popular Latina influencers 2022, she founded the nonprofit organization Lorensitas to help underprivileged girls around the world achieve their dreams through talent competitions and scholarships. By 2025, it will account for 12% of all U.S. buying power. Moreover, she is worth 422,657 USD from pure advertising alone. In March 2016, she was one of seven female YouTubers who joined the United Nations Sustainable Development Action Campaign, to achieve gender equality and empower all women and girls. We have to do it ourselves . Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. This list profiles a half-dozen political leaders, four of whom have run for mayor. Eleonora Pons Maronese aka Lele Pons. They often discuss topics that are important to Latinas, such as immigration, feminism, and cultural identity. ADA ROJAS @allthingsada 47.7K (Top Latin Influencers), 49. Hispanic YouTubers are important because they offer a unique perspective and representation that is often overlooked in mainstream media. Maiah Ocando. That group's proposal would see the area represented almost entirely by one alderman and be home to a 66 percent white, 16.7 percent Latino, 8.3 percent Asian and 6.9 percent Black population. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. This is in line with the rest of the country, with fully one-in-five Americans having a disability . She created her first YouTube channel Makeuplocalypse (now known as Mariale) in January 2010 and quickly gained traction in just 6 months. Other themes of Hispanic YouTubers include family dynamics, personal growth/development journeys through self-reflection or travels abroad; relationships; body positivity; sex education; immigration issues; current affairs related to politics or humanitarian causes all topics relevant to both Hispanics living abroad and those living at home. A self-described serial entrepreneur, this Latin influencer has successfully established ventures that focus on a lifestyle that infuses culture, community, and confidence themes. Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. 20 top Chicago based influencers 1. Overall Hispanic YouTubers are becoming more visible in mainstream media by leveraging technology to reach larger audiences around the world with content that speaks directly to their experiences while staying true to their heritage and values at the same time. From community activists to venture capitalists, Chicagos leading Latinas are influencing innovation and transformation within the community and beyond. Rudy Mancuso 8. Kathy . Believe us or not, but Will's interiors are really charged with positive vibes. All of these popular Latina influencers 2022 have made a name for themselves in their own right as influential content creators on channels such as YouTube, Instagram, and Twitter. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. In 2014, Amara launched her YouTube channel where she uploaded videos about hauls, challenges, and tags. Her rise to social media stardom helped her land many successful collaborations with prominent fashion brands such as Dolce & Gabbana, Gucci, Coach, Chanel, Dior, and Nordstrom, as well as beauty brands like Sephora, Givenchy Beauty, TRESemm, and may more. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Brands understand the power of top Latino influencers, whose influence extends beyond the digital world into their communities. This is a challenge that counts on support from many in this community and our sponsors, said Nicado. They often use their accounts to promote products and brands, but they also use their reach to talk about important issues that affect the Latinx community. Willmans goal with Latinas Uprising is to expose those barriers and provide new and aspiring attorneys the tools to recognize and overcome them. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. Anna Shumate (@annashumatee) 8. Lorraine C. Ladish. These influential sisters are twins born and raised in Humboldt Park, Chicago, a historically Puerto Rican neighborhood, where their family has been deeply rooted since the 1950s. Her meteoric rise to fame began in the early 2010s when she started uploading makeup tutorials on her YouTube channel. Today, SincerelyJules has gained millions of followers across social media platforms and has grown into a personal brand well-loved by women worldwide. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. Alexis is a 2021 Master of Public Policy candidate at the University of Chicago Harris School of Public Policy. Latina Instagram influencers are also vocal about their experiences. JILLIAN MERCADO @jillianmercado (266K), 36. As one of the top Latina Instagram influencers, she has talked about how she has dealt with depression and anxiety, and she has even shared screenshots of her therapy sessions on Instagram. El Rubius is also one of the most popular streamers on Twitch, with the third-most-followed Twitch channel in the world as of May 19, 2022. Here are some of the most popular Hispanic influencers in the United States: 1. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Lele Pons is a Venezuelan-American YouTube star and Latin American influencer superstar. It is reported that one of the very first influencers was Aunt Jemima. GABRIEL MONTIEL GUTIERREZ @werevertumorro (5.5M), 18. Since she became a mom, her career path and priorities have drastically changed. This allows them to create content that resonates with Latin American viewers and helps brands to build deeper connections with their consumers. Ana hosted and produced two national talk shows (Get It, Girl & Fan Nation) and has appeared in multiple feature films and web series, including Amigos and Startup U. Ana has also written and produced multiple projects, including the award-winning short film, Villain (2022), and the hilarious comedy series Figuring It Out (2021) and IGPD (2018). But her knack for making people laugh and her deep appreciation for her Dominican roots and culture led her down a different path. Chicago's Latino neighborhoods are known for their colorful and innovative street art, from massive murals to intricate mosaics. The success of famous Hispanic influencers is largely determined by how well they engage with their followers and how well they build relationships with them. Fifty-eight percent of Hispanic consumers in the U.S. are under 34 years of age and in their prime years for forming brand affiliations and cementing loyalty. Gutirrez has covered everything from immigration reform, severe weather, and festivals. Tanya Lozano . Eloy Jimenez, Yoan . This Latin Influencer of Guatemalan-Mexican descent specializes in trauma therapy and is on a mission to break the stigma of mental health within the Latin communities. But there are also many up-and-coming influencers eager to find their first collaboration. Head over to Heepsy and get searching! On Instagram, she shares her vision board workshops and creates engaging and insightful reels about the power of manifestation and positive thinking. MICHELLE LEWIN @michelle_lewin (14.9M), 8. Through her organization, she wants to encourage BIPOC communities, particularly Latin women, to love their curves. Chicago's most powerful Latinos. Currently, she has more than 8.36 million subscribers on her channel. Entity: United States Hispanic Leadership Institute, DR.JOS BILLER, Neurologist, Chair of the Department of Neurology, Entity: Loyola University Medical Center, Entity: Cabrera Capital Markets, LLC & Cabrera Capital Partners LLC, OLGA CAMARGO, Managing Partner and Investment Fiduciary Advisor. 5. . With 45 million subscribers and over 9.8 billion views, his YouTube channel is currently the most subscribed in El Salvador and ranks 46th in the list of Top 100 YouTube channels based on subscriber count. To see the complete list of the50 Most Influential Latinosclick HERE. Along with giving back to underserved communities, Gutirrez is always spreading positivity through meditation events and fitness classes around the city of Chicago. Manny MUA 7. He's also the first openly . In this capacity, she led new investment review, diligence and execution. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. There's certainly plenty of stigma against women of a certain age, but there are amazing women who are shattering those stereotypes, and Lorraine C. Ladish is one of them. Born to a Dominican mother and Puerto Rican father, Le Juan, now one of the top Latin influencers, moved to the U.S. with his parents and siblings when he was in grade school. Ruben Doblas Gunderson, better known as El Rubius, is a Spanish-Norwegian YouTuber and one of the Top Latin Influencers worth following. Why do brands love working with famous Hispanic influencers? As the founder of the Nalgona Positivity Pride, Gloria, one of the top Latin influencers, is on a mission to help spread awareness about eating disorders among Latin communities. Adri and Kam are the owners of this beautifully curated and fun to scroll through Instagram page. His impressive works have earned him multiple prestigious awards. As such, famous Hispanic influencers will invest time into understanding what topics resonate with the community and will post content that reflects those interests. These two Instagram influencers are also the proud owners of the cutest Siberian Husky named Aria. Get the best business coverage in Chicago, from breaking news to razor-sharp analysis, in print and online. September 15th, the anniversary of independence for a variety of Latin American countries, marks the start of National Hispanic Heritage Month. J Balvin: Born Jos lvaro Osorio Balvin, this Colombian reggaeton singer, and one of the top Hispanic influencers in the United States is one of Latin Americas most famous music acts with multiple number-one hits on both Billboards Latin Songs chart and Hot Latin Songs chart. Jackson Flores is the President of DishRoulette, a Chicago non-profit organization that supports restaurants from the ground up by providing financial support through state-funded grants, private donations, and local fundraising. Credit: The Daily Line. As a board member of the National Association of Hispanic Journalists, she focuses on keeping their mantra alive, More Latinos in News. "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. Michelle started in the modeling industry at a young age, but she gained more attention as a fitness enthusiast when she joined several competitions, including the NCP bikini competition. Carla Nuez, one of the top Latin influencers, is a Venezuelan model and fashion influencer based in Miami, Florida, who focuses on high-end fashion, modeling, styling, and personal shopping. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. This increases brand awareness as well as customer engagement which makes campaigns more successful in terms of ROI. Click below to see everything we have to offer. Linda also showcases her travel adventures and discusses the nuances of spirituality and astrology on her channel. Latinx (a recently coined gender-neutral term some prefer) leaders are CEOs of multibillion-dollar public companies. Additionally, famous Hispanic influencers may attend events related to their field of interest or organize meetups for fans who want to connect with them directly. Katie is a Chicago-native blogger, influencer, and soon-to-be law graduate. From comedy sketches to lifestyle vlogs; beauty tutorials to cooking recipes; educational videos to music lyric videos Hispanic YouTubers cover a wide range of genres that appeal to viewers around the world. The positive feedback he got from his students for his fashion led him to learn more about menswear past and present. Yalitza Aparicio, one of the Latina influencers 2022, is a Mexican actress who has gained worldwide recognition through her acting career and is known for her roles in films such as Roma and La Casa de las Flores. Raised by a former member of the Chicago Black Panther Party and a senior advisor to the Harold Washington campaign, Tanya watched her family dedicate their lives to activism. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Lauren Giraldo 6. Samuel de Luque Batueca, one of the top Latin influencers, better known by his online name Vegetta777, is a Spanish YouTuber with the 2nd most-subscribed channel in Spain, just behind elrubiusOMG. Her work experiences gave her the confidence to launch her style blog in 2009. Jillian entered the fashion industry herself by enrolling at FIT, serving as an intern at Allure magazine, and occasionally modeling for fellow students projects. A Chicano from San Diego, Martinez is author of Hustle and has been a Breadloaf and CantoMundo Fellow. Since then, Michelle has collaborated with leading fitness brands and became a cover model in several magazines, including Playboy. Today, Michelle is among the most sought-after fitness models in the world. ENGLEWOOD, CHICAGO By the time Eugene Sawyer became Chicago's mayor in 1987 following the sudden death of the first African American to hold the office, Black . "Design & style to make you smile" - says Will's Instagram BIO. In December 2017, she launched another YouTube channel where she shares her favorite homecooked recipes. She covers political topics alongside her sister on Sistematic. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Jackson specializes in developing operational foundations and processes for every level of restaurants from quick-service to fine-dining; built to launch, scale, and sustain profitability from concept to completion. MASSIEL (MASSY) ARIAS @massy.arias (2.7M), 23. A third-grade teacher turned internet star, Sofia Bella uses social media to show the world what a difference teaching can make. Cristina Vera is the founder of Vera Creatives and an award-winning communications strategist with over 20 years of leadership, marketing, and community engagement expertise. 12/07/2021 11:00 AM EST. According to her, many of their disorders may come from factors not considered, such as colonialism. The over-50 influencer is also an author, journalist, and yogi who runs Viva Fifty, a bilingual community celebrating life after 50. It has given audiences more access to top Latino influencers from various backgrounds not just from Latin America but across the globe. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. McCurdy is an actress and singer who starred in the Nickelodeon show iCarly. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. RUBEN DOBLAS GUNDERSON @elrubiuswtf (16.5M), 6. Through their videos, Hispanic YouTubers aim to share stories and experiences and talk about topics that resonate with the Hispanic community. For example, when designing promotional campaigns or designing new product lines, working with top Latino influencers ensures that companies messaging resonates with this important demographic group. Some top Hispanic influencers include Lele Pons, Luisa Fernanda Catao Ros, Mariand Castrejon Castaneda, Ruben Doblas Gunderson, Michelle Lewin, Salice Rose, and Germn Alejandro Garmendia Aranis. Hispanic YouTubers often explore topics related to food, music, clothing, and language that reflect the different cultural influences experienced by people in different parts of Latin America or even within countries like the US where theres a great variety of cultures blending. Adrianna (@adriannkaw) 11. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. Prior to founding C1 Revolution, Larkin worked on communication teams for Walgreens, DePaul University and iHeart Media. MARIALEJANDRA MARRERO @mariale (6.0M), 17. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. Updated on December 12, 2020. Keeping things international, we met Berlin-based Riccardo during our Chicago trip aswell. Willman created Latinas Uprising because of her own struggle through law school and wanted to help other women experiencing similar struggles. Soon after, she received her bachelor's degree from DePaul University and kicked off her career in South Bend, Indiana where she was a weekday general assignment reporter and weekend morning anchor. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. AMARA LEGUZAMON PASCAGAZA @amara.aa (4.8M), 19. You can explore . Based on the data provided by the Selig Center for Economic Growth, the Hispanic buying power increased significantly over the last 30 years, from $213 billion in 1990 to $1.9 trillion in 2020. Latina Instagram influencers are important because they provide a voice for the Latinx community on social media. DULCE CANDY TEJADA RUIZ @dulcecandy (1M), 28. She hopes that her blog can inspire her readers to Dream, Believe, Achieve, the things they are most passionate about. Hernandez is actively involved in the Chicago tech community and passionate about helping underrepresented groups get into STEM education, venture capital and entrepreneurship. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. Her digital series Like, Share, Dmelo, with fellow Latina and childhood BFF Dee Nasty, became a network television show on Fuse TV, and its content has been well-received by the Dominican-American community since its premiere. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. Her channel gained recognition after posting celebrity-inspired makeup as well as creative makeup tutorials. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. Since becoming a mom, her online space has evolved to include not only content about beauty and fashion but also family life, motherhood, DIY tips, and travel. Roberto Maldonado (26th), chair of the City Council Latino Caucus and Ald. She has also been featured in many prestigious outlets, including Harpers Bazaar, Forbes, Womens Wear Daily, Vogue, and Glamour, to name a few. Adrian uses EMDR and somatic-based treatments to help the community. These women are talented, relatable, authentic, and vocal, and their followers love them for it. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Jackson's ability to listen and lead is exactly why she has contributed to hundreds of training programs and concept build-outs. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. This stunning classy Latina also showcases her elegant aesthetics, fashion picks, and beauty tips on her Instagram account. Thats when she realized she could turn her talent into a stand-up comedy career. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. In addition to staying abreast of current trends, top Latino influencers are also able to promote brands and products organically because of their influence over the community. Cardi B is a rapper who gained notoriety on the reality TV show Love & Hip Hop: New York. Kimberly Pfaehler, one of the top Latin influencers, better known as Lola, is a Florida-based Latin influencer, blogger, and mom. , 17 and quickly gained traction in just 6 months well as customer engagement which makes more. She held several fundraisers to collect donations of bras, underwear, soap, toothpaste other... Capital and entrepreneurship in 2009 Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, also! That resonates with Latin American viewers and helps brands to build deeper connections with audiences. Wide range of reasons what a difference teaching can make, said Nicado funding for under-served across... Work with over 100,000 influencers who help brands build awareness, create content that resonates with Latin American,. 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