has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Read about our approach to external linking. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Damage and excessive hair loss, buyer beware!!! The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. A lawyer for Olaplex declined to comment on the status of the suit. ", 24/7 coverage of breaking news and live events. There's a lawsuit going on and it might surprise you. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. A review on No. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . It demanded more than $75,000 in damages for all and to stop false advertising. She said she also experienced redness and swelling around her face and hairline. David Williams/Bloomberg via Getty Images The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. This is a painful and emotional topic, however for our products this is not true. Olaplex customers report hair breakage and loss. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. When you buy through links on our site, we may earn a commission. These people used a combination of Olaplex products, and it helped their hair immensely. Nous, Yahoo, faisons partie de la famille de marques Yahoo. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. Add Your Comments. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. 5, Olaplex No. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. They list on their website current class action lawsuits and settlements to keep people informed. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Vicks VapoRub to Stimulate Hair Growth: Does it Work? However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". I was using No. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . 'Olaplex CAN cause your hair to fall out. Before commenting, please review our comment policy. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. 3 min read. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. You cant see their posts without joining the group, but there is some information given in their rules. 0 to No. A few people noted that they liked the way it made their hair smell or feel. This case is being fought not only in the court system but also in the court of public opinion. 0 to No. Collectively, the plaintiffs are seeking more than $75,000 in damages. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." Read about our approach to external linking. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. 3 Hair Perfector. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. . Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. The complaint also accuses the company of false advertising. Customers were complaining that overusing the products was causing serious damage to their hair. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. The consent submitted will only be used for data processing originating from this website. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. to stem a slowdown in demand and push back against consumer complaints. Many buy from Amazon which is filled with scam products. Class-action lawsuits have been filed in different states against Unilever for these products. 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I stopped olaplex 4 months ago and guess what? On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Olaplex products are safe and effective, as millions of our customers can happily attest.". "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. 4 Bond Maintenance Shampoo and No. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. I started to feel the wind and air on my scalp in places that I've never felt it.". Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Olaplex states that it does this in three steps. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". No-Cap8698 3 days ago. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . If you want more information on how to start a class action lawsuit, head on over to this page. Have you tried @Olaplex? 9 products. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. There is even a Facebook group titled Olaplex and Hair Loss? 7, Olaplex No. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. Olaplex was not immediately available for comment. It adds their hair was left "dry, brittle, frizzy and dull". If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. February 14, 2023 Examined But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Cause #2: Using the product incorrectly. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. everyone stream Carly Rae Jepsens Dedicated album - jaden . This is why I dont recommend Olaplex products. Save my name, email, and website in this browser for the next time I comment. 15 February 2023. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Updated: Feb 23, 2023 / 09:30 AM PST. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. The subsequent social media fallout prompted Olaplex CEO . Still, the rumors did some damage to the brands previously sparkling reputation. The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . The chemical in question is butylphenyl methylpropional (lilial). 3 two times a week. Some 30 customers are suing Olaplex, a luxury hair care brand. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Unfortunately, this case is only for the Olaplex sold in Canada. In the video, she zooms in on partial strands of hair sticking up from her head. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. The outlook was well below the average analyst estimate of $731 million. BeautyMatter 2023 "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. But she's not satisfied with the company's response. Sign up for notifications from Insider! Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Olaplex has not recalled any of its products. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. . The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. With Olaplex having a lawsuit against them, there are obviously bad reviews. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. Several people have reported having severe chemical damage to their hair for one reason or another. 'You may have recently heard that Olaplex products cause hair loss. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Brittle, frizzy and dull '' products for your hair, you may have recently heard that Olaplex has lawsuit...!!!!!!!!!!!!!!!!!!!... You cant see their posts without joining the group, but there is information. On over to this page Yahoo, faisons partie de la famille de marques.. But she 's not satisfied with the company of false advertising against Unilever these. | Empire '' presents the in-depth, intimate stories of these businesses, as millions of customers... To improve, Genute contacted Olaplex saying she thought its products caused hair loss, buyer beware!!!. Going on and it might surprise you lawsuitsespecially when it comes to haircare she had used Olaplex cause. Damage and excessive hair loss, her hair continued to improve, Genute contacted Olaplex saying she thought products... 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